FREE PR – PART 2

Last week  I told you that I was about to get some FREE PR and that this week I would show you how to do exactly the same thing.

READY?

Good. But first a few lessons.
1. Make sure the radio or tv station is the right demographic. If you want to target seniors or boomers than it’s probably best to stay away from the hip- hop -rap- punk – hard metal etc. There’s a good chance your seniors are NOT there.

2. Listen and watch yourself- See how the shows are laid out. Who the guests are. What they are talking about.

3. NOW THE EASY PART- Call them -and set up a time to meet and become a guest.

REALLY- IT’S THAT EASY !

Now here’s the trick- You need a story or hook!

SO STEAL MINE !

I contacted our local public televsion station MPT. Most public tv stations around the country offer programs tailored to seniors. Makes sense since they are always asking for donations and seniors are more likely to give.
NEXT- I told them that seniors have NOT gotten a cost of living increase in their Social Security this year. Many have lost their jobs. They are having trouble with the losses they have suffered in the market and can’t get by on their savings which is earning .05%.

Then I told them about the new HECM SAVER and how the closing costs have been dramatically reduced. So there are the hooks.

Here is the clip!  I am the first segment !

http://video.mpt.tv/video/1691173081

I will now be taking this clip and putting it on my own website for credibilty. Sue has done exactly the same thing. She has used her book Senior Solutions to get booked on various shows including our local NBC station that dominates this market.

So STOP READING — and get busy implementing this plan. The stations in your area are starving for content so go give them some.

I’ll be back next Thursday with another Reverse Mortgage Marketing Tip and you’ll be getting another powerful tip from Sue on Tuesday.

Dedicated To Increasing Your Reverse Closings,

Brian Sacks and Sue Haviland

PS- Do you know anyone else who would benefit from these field tested tips? Send them over to http://www.reversemortgagesuccess.com
PPS- Would love your feedback- that’s why we created this blog- So leave your thoughts below and let’s get the conversation going!